So for context I live in a small town past five years or so now - think technically it’s a hamlet. Fewer than 500 people.
OK, let's get real here. You're in a small town (similar to the size of the one I grew up in). Do you honestly think a full on vape shop that caters only to eliquids, mods and supplies will make it past the one year mark? Especially in a location where you're not going to have a whole lot of new customers.
Even in this case where the shop is trying to cater to as many individuals they can, I'd be very surprised if they're still kicking around this time next year. The statistics are rather brutal in this respect. 20-25% of all new businesses fail within the first year. At 5 years, that number rises to almost 50%.