Okay... ah... "designing equipment to cater to the smoker, and the overabundance of 12 & 18mg/mL" e-liquids that vape shops can't sell (video ref'd in post #9: 28:05-28:50). That's a different business platform. Sounds like they are more interested in reaching the potential/new vapers, and helping vape shops unload less desirable(?) product verses offering something actually new/different? I'm not really sure; but the video didn't offer anything that made
me feel particularly "warm and fuzzy."
(I do appreciate another offering to the MTL/flavor chasers vs. one more cloud-chucker; but they didn't say one word on how it is any better/different than others in the same class.

)