Apparently ads by R.J Reynolds for Camel cigarettes, Brown's & Williams Kool cigarettes, and ads for US chewing
tobacco(smokeless
tobacco) are using ads such as the following :
Special Report: Big Tobacco: Still Targeting Kids and the FDA has banned "characterized flavors" from
tobacco products (tobacco, filters, & paper), because these companies have been advertising cigarettes and smokeless tobacco
* R.J. Reynolds - the same company that once marketed cigarettes to kids with a cartoon character, Joe Camel - has launched a series of flavored cigarettes, including a pineapple and coconut-flavored cigarette called "Kauai Kolada" and a citrus-flavored cigarette called "Twista Lime." In November 2004, they introduced Camel "Winter Blends" in flavors including "Winter Warm Toffee" and "Winter MochaMint" (see Campaign statement).
* Brown & Williamson has introduced flavored versions of its Kool cigarettes with names like "Caribbean Chill," "Midnight Berry," "Mocha Taboo" and "Mintrigue."
* The U.S. Smokeless Tobacco Company is marketing spit tobacco with flavors including berry blend, mint, wintergreen, apple blend, vanilla and cherry.is what is being used to target children
When the FDA was asked about e-cigarettes being included in this ban, they said "there’s a lawsuit around that right now. And I don’t think that we are allowed to talk about that." When the subject was brought up again, they said quote:
" I’m still a little confused about exactly what is banned. It’s my understanding that we’re talking about any product that’s wrapped in paper and contains tobacco. Does this mean that cigars - small cigars that are - that may be wrapped in tobacco leaf and contain flavored tobacco are not included in the ban?
And does the ban - I know that you can’t talk about the eCigarette regulation, but can I assume that that means that eCigarettes are not at this time included in this specific ban? Thank you."
Lawrence Deyton: "The definition of a cigarette is that it has these characterizing flavors is what is banned. So it’s not what is labeled, it’s what is the actual product and its intended use."
Daniel DeNoon: "So if it’s wrapped in a tobacco leaf does that make it not covered in the ban?"
Lawrence Deyton: "The - if it - according to the law, as (my reading the) law -- and I’m not a lawyer -- but if something is wrapped in a tobacco leaf, and is - would not be considered a - hold on just a second."
Catherine Lorraine: " We’d like - this is Catherine Lorraine in the Center. I just want to draw your attention to the portion of the definition of a cigarette, which specifically refers to the appearance of the product and how it is perceived and offered for sale to consumers. And so we will be looking at products on an individual basis to determine if it meets that aspect of the definition of a cigarette."
NOTE: Taken from Sept 22, transcript, you can obtain the full transcript here:
http://www.fda.gov/downloads/NewsEvents/Newsroom/MediaTranscripts/UCM183533.pdf