Anybody else see the new Vuse ad yet?

[SmokinRabbit]

Advertising campaign to educate.... that's what we should do.

Indygogo or Kickstarter would be a good way to raise the money.

And I'm sure there are graphic artists here (I've been in marketing for 25 years and was an art director for 20 years) who can help design sharp looking ads. They should be high quality.

CASAA should take the lead.


I was part of something like this years ago to save a TV show. Silly, I know. But we organized and raised money and ran ads in Variety and Hollywood Reporter, and even did a billboard. There was an initiative to send packages of peanuts to the television network (played off a line from the show). It worked and we got another season.

Making noise in a positive way can be REALLY effective.

 

[Rlrick]

I gave to BT,BPand BG for 48 years and I for one refuse to give any more. I DIY my own juice and if need be will build my own mods, I also rebuild my coils. How can anyone trust BT after all the lying they have done to us from the beginning. You couldn't give me one of their products to try. In my own opinion I just don't understand why instead of all the fear mongering and scare tactics on vaping they don't go after the real killers. I know money, but to have a tool that is so positive and can eliminate the one most deadly killer of all times they just don't make sense.

 

[sonicdsl]

So how is it that they are the only ones allowed to air a e-cigarette commercial on TV? I thought cigarette commercials were banned from TV a long time ago.

Technically, it's not yet legally a "tobacco" product (nor should it be IMO, but I digress), so it can be advertised on television - just like Njoy and blu have for the last couple of years.

Advertising campaign to educate.... that's what we should do.

Indygogo or Kickstarter would be a good way to raise the money.

And I'm sure there are graphic artists here (I've been in marketing for 25 years and was an art director for 20 years) who can help design sharp looking ads. They should be high quality.

CASAA should take the lead.


I was part of something like this years ago to save a TV show. Silly, I know. But we organized and raised money and ran ads in Variety and Hollywood Reporter, and even did a billboard. There was an initiative to send packages of peanuts to the television network (played off a line from the show). It worked and we got another season.

Making noise in a positive way can be REALLY effective.

Sounds like an intriguing idea... since CASAA is all of us (not a big building full of people working it full timie), you should take your idea to the board (board@casaa.org), or start a topic on this in the CASAA Forum, and help organize something like this.

 

[readeuler]

That is a hilarious commercial. Any fans of 30 Rock here? The first 30 seconds remind me of the commercial for Sunstream - "if you pay attention, we never actually say what the company does..." Lots of the sun dawning, citizens of Earth rejoicing - "Thank you, RJR!", we all cry as we throw our cigarettes in puddles.

Man, advertising must be fun...

ETA: look familiar?
https://youtube.com/watch?v=KlymNLAAzUM

 

[AndriaD]

That is a hilarious commercial. Any fans of 30 Rock here? The first 30 seconds remind me of the commercial for Sunstream - "if you pay attention, we never actually say what the company does..." Lots of the sun dawning, citizens of Earth rejoicing - "Thank you, RJR!", we all cry as we throw our cigarettes in puddles.

Man, advertising must be fun...

ETA: look familiar?
https://youtube.com/watch?v=KlymNLAAzUM

Heh... I dunno if you're old enough to remember the show, but Darren Stevens was in advertising. My husband said he always thought it must be the best job possible.

Andria

 

[Jman8]

How can anyone trust BT after all the lying they have done to us from the beginning.

Cause when you investigate the (so called) lies from non-ANTZ perspective, it doesn't come across as all that different from lots of other companies. "All our products are diacetyl free" type stuff.

 

[HopieT]

I bought a Vuse before I went back to my Mods..I went to the vuse web site to see if any other items were available well aprox 2 weeks later I got a coupon for a Free Vuse and a Free refill pack.
My initial purchase encouraged me to get back to REAL vaping. Hopefully it will do the same for someone else.

 

[Nate760]

I bought a Vuse before I went back to my Mods..I went to the vuse web site to see if any other items were available well aprox 2 weeks later I got a coupon for a Free Vuse and a Free refill pack.
My initial purchase encouraged me to get back to REAL vaping. Hopefully it will do the same for someone else.

You've illustrated here what the tobacco companies still don't understand about the vaping market. They still have a cigarette-based worldview where if you get enough people on your brand, they'll keep buying only that brand forever. They haven't yet realized that cigarette-style brand loyalty doesn't exist and will never exist with vaping, and there's nothing they can do marketing-wise (well, except bribing the government to outlaw their competitors) to create it.

 

[DT Artisan]

Yes, the Vuse and the new Blu commercial tries to portray their products as close to a tobacco cigarette as possible. The new Blu commercial shows the actor with the device hanging from his mouth like a tobacco cig in several quick scenes and Vuse now crosses the line with their quoted "tobacco experts". Blatent, desperate attempts to bridge the gap between tobacco and vaping in the eye of the general populace IMO. Here's one that even tops that;

Earlier this month FOX news did a quick hit-piece on ecigs, stating that they were "a gateway to alcohol and drug abuse". I couldn't find a video of it but saw it with my own eyes on local FOX news . Obviously just puppets for Big Tobacco and Big Pharma.

Bri

 

[Nate760]

I probably shouldn't give them any ideas, but....

 

[Nate760]

Earlier this month FOX news did a quick hit-piece on ecigs, stating that they were "a gateway to alcohol and drug abuse". I couldn't find a video of it but saw it with my own eyes on local FOX news . Obviously just puppets for Big Tobacco and Big Pharma.

Which is strange in a way, because Fox News commentators have been practically the only sources of non-ANTZy rhetoric about e-cigs in the whole of the major broadcast media.

 

[Stosh]

You've illustrated here what the tobacco companies still don't understand about the vaping market. They still have a cigarette-based worldview where if you get enough people on your brand, they'll keep buying only that brand forever. They haven't yet realized that cigarette-style brand loyalty doesn't exist and will never exist with vaping, and there's nothing they can do marketing-wise (well, except bribing the government to outlaw their competitors) to create it.

From what I read on ECF there seems to be at least some brand loyalty to some mods and some eliquid blenders / flavors. But it is based on superior products, not just advertising.

 

[Nate760]

From what I read on ECF there seems to be at least some brand loyalty to some mods and some eliquid blenders / flavors. But it is based on superior products, not just advertising.

Right, but I'd still submit that this isn't much of a corollary to cigarette-style brand loyalty. I might have a fairly strong loyalty to Halo's liquids, but I use them in all manner of different devices, none of which are made by Halo.

 

[Kent C]

Which is strange in a way, because Fox News commentators have been practically the only sources of non-ANTZy rhetoric about e-cigs in the whole of the major broadcast media.

I looked into this a bit days ago now, and I saw nothing along those lines in video or commentary at Fox. The closest was actually a criticism of the recent WHO piece - which does state that - perhaps that was what was heard, but the report emphasizes West and Hayek's remarks which criticize the idea that it is a gateway, iow another positive piece from Fox News. That said, whenever they have had the 'bad Siegel' on Fox, he is the most negative toward ecigs but I haven't seen him in months now.

 

[Nate760]

I looked into this a bit days ago now, and I saw nothing along those lines in video or commentary at Fox. The closest was actually a criticism of the recent WHO piece - which does state that - perhaps that was what was heard, but the report emphasizes West and Hayek's remarks which criticize the idea that it is a gateway, iow another positive piece from Fox News. That said, whenever they have had the 'bad Siegel' on Fox, he is the most negative toward ecigs but I haven't seen him in months now.

Admittedly, my view is anecdotal and informed only by what I see reposted here (I don't have cable TV, and if I did, I wouldn't use it to watch cable news), but it seems like the vast majority of the "Guy Doesn't Toe ANTZ Party Line on E-Cigs" clips have been from Fox talking heads whom I would otherwise be happy to dismiss as reactionary right-wing extremist lunatics.

 

[Kent C]

Admittedly, my view is anecdotal and informed only by what I see reposted here (I don't have cable TV, and if I did, I wouldn't use it to watch cable news), but it seems like the vast majority of the "Guy Doesn't Toe ANTZ Party Line on E-Cigs" clips have been from Fox talking heads whom I would otherwise be happy to dismiss as reactionary right-wing extremist lunatics.

There may be some so described but none come close to say Alex Jones. Some are just mere conservatives with a few libertarians thrown in the mix. Many are RINO's who are likely closer than you'd like to your views.

 

[Nate760]

There may be some so described but none come close to say Alex Jones. Some are just mere conservatives with a few libertarians thrown in the mix. Many are RINO's who are likely closer than you'd like to your views.

As a newly middle-aged man who's been a registered big-L Libertarian his entire adult life, let me assure you I'm perfectly accustomed to being uncomfortably close to RINOs. They always go away eventually if you don't feed them.

 

[Kent C]

As a newly middle-aged man who's been a registered big-L Libertarian his entire adult life, let me assure you I'm perfectly accustomed to being uncomfortably close to RINOs. They always go away eventually if you don't feed them.

Or you run someone against them in the primaries

 

[Nate760]

Or you run someone against them in the primaries

"Come on, we just need a name on the ballot. You won't have to actually do anything."

Helpful life lesson: Never believe someone who says this ^

 

[Kent C]

Helpful life lesson: Never believe someone who says this ^

Thanks to Club for Growth - that isn't done.