I have always been a "super taster" - even when I was a heavy smoker (promises of "your sense of taste and smell will improve if you quit smoking" actually made me NOT want to quit smoking, because I already tasted and smelled more than I wanted to!)
As a result of my over-achieving sense of taste and smell, I have always been fond of foods with delicate flavors, although the occasional spicy food was welcomed. Hubby hates delicate flavors because he cannot taste them!
So it's no surprise that I prefer milder flavored ejuices - and have no desire for a throat hit. I just want a good flavor that doesn't overwhelm my senses. Maybe you're a "super taster" too? (I learned that term from a program on PBS - "super tasters" have as much as 3 times the number of taste buds as some people - they even showed how to test it using a piece of card stock, a hole punch, and some food coloring)