Jason is a great publicist and he seems to be taking the view that jazzing all this up:
- Is good business for him
- Does the rest of us no harm
- Is a good opportunity for more hate on UKV
Some people will probably disagree with him on at least some of those points. He is a good businessman since he runs one of the biggest ecig firms in the world, and employs about 60 - 80 people one way or another - so he doesn't generally make bad decisions. He also doesn't care what anyone else thinks, and deliberately goes way over the top. If you meet him you'll realise he isn't nuts (at least as far as business goes) and this is probably some kind of a game to wind up the UKV members, for whom he has a special place in his heart
I'm not sure if his attitude to this incident is right but I guess we'll see. At present we don't know if it will have implications for vapers as far as buses / the Olympics / future rights are concerned. Jason seems to be hinting that it's all a [pharma?] plot, pre-planned and designed to hurt us. I'd say it's more likely to be the usual media frenzy over someone with just enough brain cells to be able to dial a short number on a phone and say the magic word 'terrori...' (I can't bring myself to type it).
These things tend to blow over very quickly and nothing is deader than last week's news. I just hope there are no ramifications.