This is an accurate statement.
The trick is to support ecigs while at the same time make it possible for the "little guys" to stay in the business, once BT is in on it.
Watching the rise of Fasttech and clones in this community, I would say that the end result may very well be price point. And as happened with Walmart, the little guy gets swallowed up.
Which is a shame, but that outcome can be squarely place on the shoulders of the behavior of consumers.
Right, but in this instance Big Tobacco can't simply under-price the competition -- or rather, Big Tobacco has a vested interest in keeping e-cig prices as high as possible. After all, if the public thinks that the e-cigs are just as expensive as (if not more expensive than) regular cigarettes, fewer members of their captive audience will slip away. And if Big Tobacco is more-or-less the only player in the e-cigarette market, they can stifle innovation, allowing the public to conclude that BT's inferior products are the last word in vaping.
So as of now, it looks like Big Tobacco's hopes are aligned with the pharmaceutical companies. Anything the FDA does to injure the smaller players in the e-cig market is to Big Tobacco's benefit. But if the government lays off (or mostly lays off, because I think we all understand that some regulation will happen whether we like it or not), if all of the smaller, superior e-cig concerns in the industry are allowed to do what they do, then eventually the truth will set us free -- or so I fervently hope, and cautiously believe.
And if the truth is allowed to prevail, then eventually Big Tobacco may one day become Big e-Tobacco. They may become our most powerful ally, when the stigma of cigarettes, combined with competitive pressure from a mature, diverse, and thriving e-cigarette market, finally forces Big Tobacco to change its entire business model. I'm sure that deep in the cold recesses of their tiny little hearts, tobacco executives are quietly relieved that e-cigarettes give them a viable fallback position in (what they regard as) the worst case scenario.
In short, BT wins either way. The question is whether they'll win at our expense.