It's public relations. And the antz crowd certainly uses it, so why shouldn't we? The more responsible statements we can get in the media by trusted figures the better. That means no Tommy vape's representing vapers.
Time will reveal the truth. I'm betting that the health of vapers who no longer smoke will prove over time that vaping is a benign activity. It's certainly better for your health than walking around downtown breathing bus and car fumes.
One thing against vaping is that it LOOKS like smoking to those at a distance. We all know that recreating the act of smoking without the harm is a wonderful thing for those of us who needed the hand to mouth part of smoking to switch over. Those little Nicorette Lozenges just made me want to go outside and smoke.