I would think you might get away with a straight virginia pipe tobacco for your friend, its not too far removed from cigarette tobacco, like Full Virginia Flake or some other Va flake you may have on hand? Although your friend says he wants nothing to do with pipe tobaccos, you might find he likes these ones, unless you've already tried?
I haven't tried anything on him yet but you could be right, a full Virginia flake might just do it. I don't have any on hand, all I have is tobacco blends, but could remedy that easy enough. Thanks for the suggestion.