I rolled 30-50 smokes a day towards the end of my 40 year smoking spree... Ecigs won't take away all the cravings, 4 alkaloids that are addictive are missing. But it is a good start to defeat those cravings. And yes, even after you have done that, you will always crave cigarettes, it is a permanent addiction. You are always a "recovering" addict. You have to commit, don't cut down, that never works. Just stop smoking, and use ecigs for what they are intended for. It will be hard, but it is so worth it. Every cigarette is pumping 150 very poisonous chemicals, 70 of which are cancerous, throughout your bloodstream every time you smoke one. Think about that. Both my mother and father are dead from smoking related cancer. Find a reason, and just quit!