The under 40 crowd ...
are a major driving force in our movement.
I'm starting to think I should say the 30 and under crowd.
Without a doubt! I've become buddies with the new local B&M owner, as he's around my age (late 40's); his clientele is overwhelmingly the under-30 crowd. I go down there once or twice a month just to hang out, maybe buy something, and I've only seen one customer around our age; tons of youngsters. Those darn kids, and their newfangled gadgets... blasted whippersnappers!
The place is always packed! Barely get to talk to the guy because he's so busy, and he's got a couple youngsters who help out talking to customers, showing them gear, explaining vaping, etc.... I think they get free juice. He's really doing well.
One thing I've been surprised about is the number of people who come in who don't smoke, and just want to vape "socially". The owner STRONGLY warns them about nicotine and basically steers them into zero nic juice. I just don't get it, nor does he, but he's not going to refuse to sell to them as long as they are over 18. He said a lot of them will try it for a little while, then give up on it - the gear winds up in a drawer. Like I said, I don't get it.