Having read a couple of posts accusing Babachoo of attacking the ECA I had to read his/her entire postings on this thread. There was I almost joining the queue to jump on the 'hit 'em with a big stick bandwagon' when I realised that Babachoo was not attacking the ECA but was in fact asking some very pertinent questions without resorting to insults, mild or otherwise. I found the 'I wish you would just go away' comment a little sad as it is such a poor form of reply to what was presented as an incisive and eloquent post. I don't think the FDA and other detractors would take much notice if you told them to go away. What Babachoo, Kate, Lika, myself and others have all done is to ask very relevant & searching questions and point out various holes, pitfalls, inconsistencies and general lack of professionalism that has been the Achilles Heel of the ECA so far. Yes we would like to see an organisation that furthers the cause, but one that is seen as credible, capable and consumer orientated rather than the slipshod presentation we have seen in some of its dealings and communications.
It would have been more prudent for instance to wait just a little while in order to formulate a clear, consistent charter that could be presented as a finished article rather than rush out an announcement that the ECA is here to save us all so join up quick but with not enough structure to the organisation and with various people appearing to speak on their behalf.
Now, the ECA has to work damned hard to prove itself and convince not just the detractors but even some of the people who should and could have been on their side from day one. Having read as much as I could find on their website I am now reassured that the ECA IS NOT a consumer orientated association and is a gathering of manufacturers/suppliers who are willing to fork out big bucks every month to be a member. I have no argument with that.
Quote from the ECA website with my comments in red:
The Electronic Cigarette Association (ECA) is an association of private sector companies engaged in electronic cigarette technologies.
The Electronic Cigarette Association (ECA) is a 501(c)(6), a not-for-profit trade organization.
The ECA Board of Directors and Officers are: Matt Salmon - President, Jack Leadbeater - Chair, James Watt - Vice Chair, Chad Green - Treasurer, Antoinette Lanza, Nick Bird, and Rob Winslow.
The ECA has a
minimum application fee of $500 USD. If your organization can give more for the good of the entire industry, we encourage you to do so. Below are the ECA Membership levels and the associated monthly dues:
- Basic Membership: $300 USD per month
- Bronze Membership: $800 USD per month
- Silver Membership: $1,500 USD per month
- Gold Membership: $3,000 USD per month
- Platinum Membership: $5,000+ USD per month
- Founding Membership: $400+ USD per month (this membership level must be approved by the ECA Board of Directors and is subject to ECA formation participation)
What's the difference between Basic/Gold/Platinum/Founding apart from 4500+ bucks?!
Something in my head is telling me that 5000 dollars a month would go a long way toward funding the necessary trials/testing/compliancy etc to get a product licensed!! No mention seems to have been made about that possibility?
If you own and operate a very small or new business within the electronic cigarette industry and can not afford even the Basic Membership level at this time, please contact Chad Green about obtaining a personalized payment schedule.
What if someone can't afford to join as they are a very small outfit making a wage and nothing else?
What if manufacturers and suppliers choose not to join? Will they be blacklisted?
The benefits of becoming an ECA Member of a certain level will include a specific Seal that can be used on the Members website and marketing materials as well as other benefits to be determined at a later date.
Hands up all those who will insist on seeing a seal before making a purchase.
These funds, along with any donations received, will be used for these purposes:
1) Engaging Policy Impact Communications (
Policy Impact) to lobby Congress on behalf of the ECA.
What kind of guarantee do PIC offer, or is it just a case of you pays your money and takes your chance?
2) Engaging Policy Impact Communications to perform the administrative duties necessary to keep the ECA in good standing with the IRS and other government agencies.
I was wondering why an accountant wouldn't suffice to keep the IRS happy as surely the only requirement is that the ECA is shown to have not made a profit in any one year. So, if there is money left over, what happens to it?
3) Engaging a media relations firm to battle misinformation being presented by e-cigarette opponents and to expand the reach of electronic cigarettes so all smokers have the freedom to choose an alternative.
The most effective advertising in this industry has been word of mouth and personal recommendation; 'I tried my friend's, brother's, colleague's etc and it was amazing'. This is also the way to combat misinformation as if it is done via 'media relations' it inevitably comes across as just 2 sides having an argument, just like party political broadcasts.
4) Implement standards to ensure e-cigarette suppliers and distributors meet certain requirements.
Who is going to set those standards and requirements and more pertinently, who is going to police them?
Shouldn't the standards have already been agreed upon so that prospective members know what is expected of them, or do they have to join and then hope that they can afford to come up to scratch?
5) Implement standards to ensure the manufacturing of the products meet certain requirements.
I'm sure that they're quaking in their boots in Shenzhen! Sorry for the sarcasm but they will not give a toss in China about the ECA and that's a fact.
No board members are taking a salary from the ECA. Matt Salmon is employed by Policy Impact Communications and was selected as the ECA President so he can effectively lobby on our behalf. No one ECA member will directly benefit more than any other member. This is about helping our industry, not one company.
Well at least they seem true to their word as I have not seen any reference to the Association representing or campaigning for the rights of consumers,
only the industry (apart from: We strive to establish an association with other major producers, marketers, vendors and consumers in the industry) which again prompts the question, why should ordinary consumers donate to a Trade Association?
Also, should the ECA be required to subscribe to the ECF as a supplier with the same restrictions and priveliges that apply to other suppliers and who is the official spokeperson for the ECA?
Alan.