Haha if this is pure PR mode they should fire the publicist! Since this whole thing was started, all ecta has done here is generate negativity, fighting, and cause a huge divide in what is a small group to begin with. All from a group with 5 times less people then my own personal Facebook friends list lol..
Regardless of who's involved or what they're plans are, the way this has all been handled is laughable. What a mess! I'd almost feel bad for that Katherine lady, if I wasn't 90% sure that she's being paid for her consultation. If I were to give you a consultation, this is what I would say. And as a disclaimer, I have neither love or hate for ecta.
1) freakindahouse: I'm assuming you're not 17, but when I read this, I assume you're 17. You are supposed to be important, you have to sound important. Your business email cannot be OMFGLOL6969@hotmail, can it? Katherine is a pretty name, ask a mod to change it maybe?
2). Tell everyone to shut up. You are supposed to be a legitimate organization, act that way. One and only one person should be dispensing the info, so it's always accurate and well put together.
3). Call off the dogs. Get your vendors/members out of these threads. Seriously, arguing with the consumers while fronting a consumer advocacy group is just in poor taste. You didnt see Steve jobs talking back to kids on forums who said iPods suck, did you? You can't win support by telling people you're great, you have to be great and people will support you.
4) if you have nothing to say, say nothing. All we've heard for months is "we're up to something, but we're not going to talk about it". Wait till you have some actual news and send out a press release like normal people. These threads are proof of the wild imaginations we all possess, don't leave people guessing. If you can't be transparent, you should be invisible.
In conclusion, what's going on here is that ecta has become the issue, not the Canadian industry. You could have channeled all these angry people into a useful mob, but instead the crowd has been split into haters and apologists for you. You never get a second chance at a first impression, too bad you guys have become a public comedy spectacle rather then a rallying force for Canadian vapers...
I could go on, but then I'd really have to send an invoice. I wish you all the best of luck!