So very true. Back when I was younger I'd sit for hours with the owner of High end audio store and he'd tell me what to listen for (blind sampling with speakers, cables, etc.) and he'd always impress on me that if I can't hear it don't spend the extra money.Like everything with audio, it all subjective and in the end the product must have value to the user.
My lowly IEM's were about $300 USD Etymotic Research ER4 (can't remember the suffix)
And I ended up with a pair of JM Lab Micron Carat speakers and a small subwoofer, all at full retail