We are trying very hard to distinguish ourselves from smokers so that we might not have to deal with that discrimination. We need to take every opportunity to educate people that we hate smoking as much as they do.
Whoah, there, back the bus up a few feet, eh?? Do we? Are we? Include me out of that little tirade, please.
"We" will never win any battle by taking on the very people that "we" once were. Smokers, to pinch an Americanism, are simply vapers that have not yet converted.
I'm happy to distinguish an e-cig (yes, it's not a PV or, worse yet, an "E-NI") from a traditional cigarette, but, even though I use only e-cigs to get my nicotine, I do not consider myself to be a non-smoker. Consider that position, eh?