i saw it on amc for the 1st time today. i really liked it because it gives the "coolness" factor that some ppl think they will be missing if they use ecigs. its not that i think smoking or vaping is "cool" by any means but its always something that i hear from smokers when i talk to them about switching... that using the ecig looks silly - like sucking on a straw without a drink. regardless of the fact that no one want smoking or vaping to look good, its the 1st thing smokers see. making that 1st visual impression goes a long way to getting smokers to switch. the commercial covers the aesthetics.
also, in a very short 30 seconds, gives the basics of the facts that vapor isnt smoke and therefore no second hand issues. it also shows that we want to take back our rights to choose to vape in public or private and that we arent jeopardizing non smokers health to do it. the commercial may not cover every prob or issue. it cant in 30 seconds but glad to see an ecig company trying to get smokers to switch.
also, in a very short 30 seconds, gives the basics of the facts that vapor isnt smoke and therefore no second hand issues. it also shows that we want to take back our rights to choose to vape in public or private and that we arent jeopardizing non smokers health to do it. the commercial may not cover every prob or issue. it cant in 30 seconds but glad to see an ecig company trying to get smokers to switch.