If you buy Blu you are helping to kill
vaping.
BT is using the money made from The Blu line to fund legislation to categorize e-cigs the same as analogs in terms of public policy.
THE ANYWHERE message is the giveaway. It's like subliminal messaging but instead it's obvious, so much so you don't notice it at first. YOU CAN DO THIS ANYWHERE... ANYWHERE... like at the preschool, in the hospital, in the theater, on the bus, in the gym, at the eatery ANYWHERE, including in front YOUR face.
The bearded actor is really there to make non-smoking people afraid vaporizers are about to take over the planet. You know the people that were so proud when they got everyone believing that second hand smoke is killing babies.
In real life most people extend the same courtesy about
vaping as they did with analogs. In real life a person should be able to ask another, "hey can you not do that right here?". But it's America when THE LAW tells you EXACTLY how to act.