Interesting article on e-cig advertising and marketing strategies

[Spazmelda]

E-Cig Brands up Marketing Spend, Keep Eye on Health Claims | News - Advertising Age

This one caught my eye because my husband works for P&G, so that jumped out at me. It was interesting to see the strategies by a guy who should be quite familiar with marketing, and how he's going about it. I have not ever heard of the Spire product, but when I googled it looks like a run of the mill mini.

Anyway, just thought I'd post it for any who might be interested.

 

[pianoguy]

Very interesting, indeed - thanks!

 

[AlmightyGod]

The person who commented thinks nicotine is a carcinogen...

 

[scinsc]

I really like what I am seeing in this article. More power to Jeffrey Hill for his strategy.
The only caveat is whether the ‘Spire’ product has the horsepower to keep its customers converted.

 

[jtpjc]

And our beloved E-man is at it again in the comments.

 

[Sophora]

And Electricman gives prove to the contrary (through the link he mentions):

Nicotine itself has not been giving a cancer rating, and it has not been analyzed as a carcinogen in its pure form

 

[Spazmelda]

Oh, ha. I don't think there were even comments when I posted. I'll have to go back and read.

 

[wfx]

And Electricman gives prove to the contrary (through the link he mentions):

ah electricman. the legend. this dude is missing the point entirely. the world is not black and white.

 

[mooreted]

Electricman sure is persistent. I wonder if pharma pays him per post.

 

[wfx]

Electricman sure is persistent. I wonder if pharma pays him per post.

very likely. there are some very creative 'astroturf' campaigns. quite brilliant people actually. if you can look past their methods and goals.

problem with this one is it can't coalesce. too many people will read and get incensed. they need a more subtle lie to fly under the radar.

 

[kristin]

If electricman was working for BP, I think they wouldn't want him "dissing" nicotine like that, since it's the main ingredient in most of their smoking cessation products and they have been pushing the FDA to allow long-term use as THR products (ie. replace smoking rather than end nicotine use.)

 

[mooreted]

Well, then, maybe he's just a jerk.

Sent from my easy chair using brainwaves.

 

[ByStander1]

Have seen the Spire in convenience stores. Yes, it's the same product that creates the usual, "Yeah, I tried one of those electronic cigarettes, and it s*cked!"

Awareness is good. Still, losing smokers to poor quality products is bad.