FDA's proposal to ban the sale of 99% of flavored vapor products at all convenience, grocery and big box stores
(unless they ban children from entering) will harm JUUL more than any other vapor manufacturer.
Gottlieb said:
"Today, I’m directing the FDA’s Center for Tobacco Products (CTP) to revisit this compliance policy as it applies to deemed ENDS products that are flavored, including all flavors other than tobacco, mint and menthol. The changes I seek would protect kids by having all flavored ENDS products (other than tobacco, mint and menthol flavors or non-flavored products) sold in age-restricted, in-person locations and, if sold online, under heightened practices for age verification."
But Section 906 of the 2009 TCA prohibits FDA from banning
"the sale of any tobacco product in face-to-face transactions by a specific category of retail outlets",
and could/will be argued in court (by injured manufacturers and/or retailers) that FDA is creating a "specific category of retail outlets" where the sale of many different tobacco products will be banned.
https://www.gpo.gov/fdsys/pkg/PLAW-111publ31/pdf/PLAW-111publ31.pdf
‘‘(d) RESTRICTIONS.—
‘‘(1) IN GENERAL.—The Secretary may by regulation require restrictions on the sale and distribution of a tobacco product, including restrictions on the access to, and the advertising and promotion of, the tobacco product, if the Secretary determines that such regulation would be appropriate for the protection of the public health. The Secretary may by regulation impose restrictions on the advertising and promotion of a tobacco product consistent with and to full extent permitted by the first amendment to the Constitution. The finding as to whether such regulation would be appropriate for the protection of the public health shall be determined with respect to the risks and benefits to the population as a whole, including users and nonusers of the tobacco product, and taking into account—
‘‘(A) the increased or decreased likelihood that existing users of tobacco products will stop using such products; and
‘‘(B) the increased or decreased likelihood that those who do not use tobacco products will start using such products. No such regulation may require that the sale or distribution of a tobacco product be limited to the written or oral authorization of a practitioner licensed by law to prescribe medical products.
‘‘(2) LABEL STATEMENTS.—The label of a tobacco product shall bear such appropriate statements of the restrictions required by a regulation under subsection (a) as the Secretary may in such regulation prescribe.
‘‘(3) LIMITATIONS.—
‘‘(A) IN GENERAL.—No restrictions under paragraph (1) may—
‘‘(i) prohibit the sale of any tobacco product in face-to-face transactions by a specific category of retail outlets; or
‘‘(ii) establish a minimum age of sale of tobacco products to any person older than 18 years of age.
The only question is will any large retailer (e.g. Walmart, Giant, Krogers, Walgreen, Sheetz, 711, CoGos) or grocery or convenience store trade association sue the FDA claiming that FDA's ban on sales at a category of retailers (that allow youth access) violates the 2009 TCA.
Since JUUL already announced it will stop selling most of its flavored products in stores that allow youth access, JUUL won't be suing the FDA. Byt its possible that other injured vapor manufacturers could sue FDA.
The good news for vape shops is that FDA's proposal will increase sale of flavored vapor products at many/most vape shops (if they hang a sign on their door saying "nobody under 18 allowed").