I agree, most are not vaping over 30w - some might like 50w "to be on the safe side" (for what? Oh well, the customer is always right, eh?) so then why is all the development at 100w and up?
It certainly isn't because there's a lack of improvements needed. The istick revolutioned all right; auto firing, charging fires, melting insides, inaccurate displays, DIY 510 connection fixes, replacing 510 connections, pulling apart mods not meant to be pulled apart and the warrenty that doesn't really exist. Some legacy. It's sad if manufacturers view that as their competition and find it a challenge. There were lessons to learn from the public's quick adoption - that not everyone was lusting for bigger, the MTL market was real, half of vapors are women and they spend money too, lots of men like things that women place a priority on (pocketability, simplicity), color (red and blue out sold black and silver in the group buys I saw), ergonomic design .... just a few. The market was hungry for some new thinking. It still is.
People were burned by the istick and even more by eleaf's response. The only reason they still sell is due to lack of competition. That's not something to be proud of. The average vaper had been ignored.
The iStick has lots of competition. Check out Kat's spreadsheet again. The original iSticks were problematic. The 50W has also had its problems. I have seen no major complaints about the 30W however. I love mine. It's my ADV and works well with every atty I own, the way I vape. Don't want to take a chance on the iStick 50W? Get the new eVic-VT. It's available for $53. There are options out there. But until the inevitable regulations and legislation is settled, no one is going to invest a lot of resources into an industry that could be decimated in a few months. None of these manufacturers are not-for-profit.