I said I wouldn't do this, but I had to see what all the hype was about, so I ordered a bottle of BB and got it last Saturday.
First scent impression: graham cracker, raisin
First vape impression: graham cracker, raisin
Haven't touched it since Saturday, thought maybe it was still a bit young, so I set it aside to steep. Do notice the ring of bubbles around the top, and those don't really look like fermentation bubbles to me. They just look like tiny bubbles that won't pop, possibly because of the thickness of the liquid. By tilting the bottle repeatedly, the bubbles can be coaxed back into the liquid, but they rise up to the top again right away. Fermentation doesn't really work like that. My thoughts are that the bubbles are there as a result of agitation of the juice or perhaps introduced in the process of injecting the liquid into the bottle. All my previous experience with fermentation is that bubbles work and grow as the fermentation continues. These don't do anything except sit there exactly as they are. That's my observation, but I could be wrong.
It has been discussed that for fermentation to occur, there would need to be some type of organic matter in the mix, which we discussed as being tobacco or tobacco juice in some form.
IF fermentation is occurring, that wouldn't necessarily have to come from tobacco. It could very well come from raisin juice. I don't particularly care for raisins, but some dishes I put together (such as broccoli salad) use raisins, and when I make that salad, I plump the raisins first by letting them sit in a small amount of very hot water. When they are drained, the resulting water is brown and probably has a raisin flavor to it, although I have never tasted it. However, dabbling around with food products like that in ejuice, well, I don't know the outcome. I know at some point it would sour.
All that said, I don't see Ben doing all that. And it seems I read he said there is no alcohol or water in the mixture. I know he said alcohol, not sure about the water. He said it was simple. Wasn't it said somewhere it would bring back childhood memories or something similar? The take I get on it is it's supposed to be an oatmeal/raisin cookie. Way back in the thread, I think Face Meat said his wife said the same thing. And when Ben said his friend liked to have a smoke with his favorite drink, some of us jumped to the conclusion that the ejuice was supposed to resemble the taste of the drink, when, in fact, that's just a statement. I liked to have a smoke with my favorite drink, have a smoke after a meal, have a smoke talking on the phone, etc., but none of those situations have any relationship with the flavor of my ejuice. So, I believe that statement was a decoy.
It's pleasant, but it didn't blow me away. Nothing I can't live without so far. Also, I didn't notice any cinnamon, but maybe those notes haven't developed yet. I haven't touched it since Saturday, so perhaps it will morph with steeping. If something hits me any differently, I'll report back.