Yeah it's in my rotation and I like it a lot. Doesn't have the bite of lab artis nor the tang of Chinese tobaccos. It's more in the style of TINO, but I wouldn't call it that because it does taste like tobacco to me. Smooth Smokey Joe is a very solid artibacco that I highly recommend.
That one and their R-YLD-4 impressed me. I have Vanilla Sky tobacco Road, Coumarin Pipe, and Cardamom Cigar on my list to try. Morning Orchard from them sounds interesting too, creamy peach and fresh coffee???? May just be crazy enough to work.
Yeah, I think it's safe for me to venture into their tobacco line-up now. See, that's how you get me as a customer. They took away all the risk.
One more thing about SSJ: that room note after the exhale is fantastic!