I agree with the premise that reducing the addictive potential of combustible tobacco may prevent future generations of addicted consumers of those products, however the deeming will still surely destroy the current US marketplace as it now stands for vapor products. The tightrope Gottlieb is proposing is allowing sufficient nicotine in less harmful products to transition smokers to those products. It won't matter one iota if those products cease to be legally marketed. Of course, there's always the now unregulated sale of gum, losenges, and the patch, but vaping is still far and away the most satifying alternative for many to transition to, and as it now stands, many vendors will probably fail to successfully be able to keep marketing those products at some now pushed forward date.
And if by some chance the powers that be change hands...the winds of change could again alter the course set by the rudder. We have NOTHING yet to celebrate from this announcement. It's all talk until we see some concrete change in legislation regarding vapor products. This announcement could actually wind up causing more harm to vaping if it causes more complacency because folks think it's all good now, it's only talk at this point...
I wholeheartedly agree. But it does feel good to win a small battle in the war.
DON'T BE COMPLACENT VAPERS!!
Keep an eye on your states too.