There is definitely an "obsession" factor involved unlike with cigarettes...... my Marlboro Lights were just that.... and nothing more to it except perhaps a nice Zippo lighter. With Vapeware....WOW..... the list goes on and on and the technology seems to get better and better. To me I compare it more closely to cell phones...... when the newer model gets introduced it is so hard not to feel like you HAVE to have it...... therein lies the problem. We must all use SELF CONTROL haha