gashin had I not read all the posts, and really thought about your question, I would have answered differently. I would have said it didn't matter as long as it was undamaged. But, after serious thought, I agree with everyone who said bubble wrap would make a better impression.
However, relative to e-cigs, a typed note in the ziplock bag would maybe make the best of both ... like... "Minimizing the packaging preserves the environment and reduces the overhead cost which is passed on to you". Or a check box on the order form allowing people to select boxed at an extra cost.
Relative to the e-cigar, I will say the box is nice. I like it because when it is stripped down to a shell, it can be used it to store all the atomizers,
batteries and chargers of the e-cigs and e-cigar items. So, relative to cigars, I would say to definitely box.
BTW. I headed to your website next, too. (I'll take a baggie, or some recycled newspaper...it's better for the environment.)