I took my granddaughter's name, Ella, struck out one "l" and capitalized all of the letters. I liked the sound and the visuals. I did a search to rule out possible e-cig trademark infringements, and any significant negative associations with other companies and their products. Then, I okayed the proposed name with David. The ELA isn't a true acronym, the individual letters have no meaning by themselves, so they can mean anything you like.
Lately, I just say "eeeeee-la" when referring to the device.
Susan
Strangely enough after I was told you came up with it I was expecting an answer along these lines. Haha Ella is a pretty name.
You know what? I'm surprised it isn't called the Precise T-Scope or the Super T-Scope. lol


Absolutely ingenious design and beautiful machining. It looks the dogs bollocks Force 