Lets look at this another way.
David is often on the forum updating us as to lead times and production status. He knows how long it takes to produce these products. Why do they not update their official website?
It would have been very easy to update the store website with a more accurate estimate. Estimate or not, when the actual time to delivery is double its not a very good, or honest, estimate.
People are making a decision when they purchase an ELA. Do I want $200 locked up for 10-12 weeks? That's what it says where you buy the item. The decision making process might be different if the "estimate" more accurately reflected the actual time to delivery.
Believe it or not, there are people who purchase items online, or otherwise, who do not then seek out a forum to find additional information. They take the official website, or vendor, at their word.
Forget the cost difference in the upcoming analogy: If you walked into a car dealership and ordered a car and the salesperson said "it should arrive in 3 weeks" then you happened upon an obscure message board where it was made known by that same salesperson that the actual time was 6 weeks would you not be upset? Do you not think an email or phone call is this example would be warranted?
The least super-t could do is put a notice on their website saying that there is a production delay.
It seems you are an apologist for super-t. That's perfectly fine by me but I stand by my original statement that super-t knew perfectly well while the ELA was still available for order that the estimate to deliver was off by a factor of two.
Will I enjoy my ELA? Yes, of course. Am I upset about the additional wait time? No, not really. Am I going to point out that I think it is dishonest to take people's money and then hold it twice as long as you said you would before delivering a product with no notice? Yes, I am.