Bad part is they dont seem as strong as some of flv flavors. 2-5% range
Bingo! At those prices and the suggested usage rates for these new flavors, even 20% off isn't gonna cut it for me. They formulate flavors the same as everybody else so I fail to see why they think their flavors deserve such premium pricing. Frankly, I think it's pure marketing 101 ... brand it as a premium and charge as much as the market will stand.
Don't get me wrong, I think some of their flavors are indeed excellent however I'm not so keen on their pricing. They also don't allow resellers to discount their flavors even when they buy it in bulk which in turn means the end consumer gets screwed because there is no variable pricing available to them.