As a relative newbie to RSM may I pass along my impressions when trying to buy my first one. Having heard about them from some unremembered source, (forums, reviews, Google search, etc.), I almost immediately went to the website. I came away knowing little more than I did before visiting it.
As with many other facets of life we sometimes fall into the trap of thinking that everyone else knows as much about a subject that we do and when discussing that subject fail to explain the basics. I learned that there were a variety of models in the Red Sky line but someone fairly new to vaping really would have been left wondering what the differences in the models actually did and which ones would fit their needs, (vaping styles), or which one should be bought if it was intended as a gift for an ex-smoking spouse or loved one.
I couldn't easily and quickly find any area of the website that explained the FAB, (features, advantages and benefits), of owning a RSM over any other mod, be it the physical design, durability of construction, feed systems or the emotional satisfaction of being a custom/semi-custom wood mod owner.
I found no sense of urgency to own one, no sense of jumping on the band wagon which is a strong human trait. (I draw your attention to the stock market where the majority of people invest in a given stock during it's last third of gains. The band wagon may not always be right but its allure is always irresistible to the masses.)
One way, and a very important way, to elicit a sense of urgency and desire to belong is through customer reviews, be it on the website of forum type exposure. (It serves no useful purpose to preach to the choir so reviews or glowing comments on a supplier's forum, while ego boosting, does nothing to convert the uninitiated.) New visitors to a website pay attention to reviews, they come away armed with information as to if the considered equipment or service, 9mods and customer service in this case), will fit their needs and desires as well as the comfort that they will not be taking on the roll of guinea pig since others have taken the plunge and come away satisfied.
I agree, wholeheartedly, with rtrain... a 'FOR SALE' inventory on the website would certainly do more to attract potential RSM converts than a custom order buyer. Most non-essential and non-large ticket item buying is a combination of opportunity and impulse. That's why retail stores have large picture windows displaying inventory and tabloid magazines as well as candy are displayed at the checkout counter. Those who want a custom RSM already know about RSM and probably already own one or more. It certainly doesn't have to be an either/or situation, a combination of 'for sale' mods and a 'custom order' option could be incorporated on the website. Order times for custom mods would probably be extended somewhat but would that substantially effect sales of custom order? Many who feel that they don't want to wait for that special wood would simply rationalize to themselves and settle on an inventory model, or buy an inventory model to tide them over and still order a custom model. Vehicle dealerships do it everyday... if you don't like the selection of trucks they have parked on the lot you simply order exactly what you want, knowing that you're going to pay mare and have a wait of 2 to 3 months. (You may say to yourself that you would never do that but there are thousands of people who do it every single day.)
There is a very old business adage; Something terrible happens when you don't advertise... NOTHING. If you invent a miracle pill that lets you eat anything you want and still lose weight all you've done is wasted your time if no one knows about it. Advertising can be very expensive and very complicated and still be ineffective, or it can be inexpensive and simple and be very effective. I wintered in Tampa for 13 years, my business partner and I were the resident artists at LazyDays RV. We put custom, air brush murals on motor homes, along with other, smaller works of custom art. At a cost of $1500 and up one would not think of our work as an 'impulse purchase'. As it turns out nothing could be further from the truth. By conducting 2 art seminars a week to a captive audience on LazyDays property we convinced people to not only part with their money but also 2 1/2 days of their time while we completed the work. For 13 years we did 5 custom murals per week. People are just waiting to be sold something... you just have to get in front of them and give them a reason to buy your product or service rather than something else.
Vapers are becoming a captive audience, much the same as the motor home community was. They are either just entering the world of vaping and are searching out something that will keep them off cigarettes or they're experienced vapers and are now in the race to stay ahead of their fellow vapers by having the latest and greatest. It certainly seems that RSM, not even considering future models, fills the bill on both counts.
I suspect that the middle Florida hosts various vape meets. The privilege, (rent), to set up a table is usually not prohibitive and the exposure at the event, and subsequent word of mouth can start the proverbial snowball effect. Several inventory mods for sale on site, a small TV running a continuous instructional loop and someone standing behind a table to answer questions, demonstrate the product and take orders can have a tremendous return on investment... a very small initial investment.
Let us not forget the Florida State Fair at the fairgrounds. A couple hundred thousand people pass through there in a week's time. Table space privilege, (rent), is not exorbitant, (prices vary depending on the building you're in) and every person there is looking for something unique to spend their money on. Just think about how many years they've been selling Ginsu knives, artificial chamois and beef jerky. It takes but a phone call to inquire about costs and if vaping demonstrations would be allowed indoors. May take a drive to the fairgrounds to demonstrate to the powers that be what vaping is but Bradenton is only a hop skip and a jump away.
Are there enough vapers and potential vapers out there to make a personal appearance worthwhile? The recently held Vapefest 2013, (or what ever they called it), in the Chicago area had over 1600 attendees... NOT COUNTING THE VENDORS.
Well, that's my 2 cents, and I realize it's not worth that much.
Now I have to go to the site and order my new 5 slot desk caddy... in CHERRY.
Jack