Alright, this is what I sent...
Looks like you did a pretty good job! Congrats!
The one thing I might've added is that CASAA is industry-UNaffiliated. Sadly, many of our allies such as the Nat'l Center for Public Policy Research are not only industry-affiliated, but also refuse to disclose their funding. In a political context, an industry-funded org may speak with a louder voice - since politicians
do pay attention to orgs that can move money and/or votes. Cub reporters are aware of the funding issue as well, but have the reverse attitude, since they live in a world in which so many industry-funded orgs "pretend" to be "grass roots" - AKA "atroturf." (The media is slower to catch on, when it comes to BP-funded or BP-influenced researchers or parts of gov't.)
But ultimately our issue is merely one of many matters that any given media person such as a reporter or a producer may deal with on a given day. If they've mischaracterized things, or even reported outright falsehoods to the public, this is not going to bother them - unless they think that there will be some consequences.
Clearly this reporter/producer didn't know much about the subject, but felt that this particular item in their inbox was properly handled by consulting the "experts." Put concisely: "due diligence was [supposedly] done." And that's basically what you saw in the reply:
"I've done my job, so don't be upset!"
The subtext is:
"I was working on many other stories that day - about which I also knew absolutely nothing. Unless and until you can tell me that I didn't follow the correct procedures, I couldn't care less about whether you liked the result."
Reporters and producers spend most of their time
creating paragraphs or video frames. They're not responsible for the underlying validity of the
substance - other than ensuring that the results meet certain requirements. So if there are three people with letters after their names who insist that two plus two is five, this "fact" is dutifully reported.
Headline: UC Professor discovers that Two Plus Two Really Is Five. (Or that the earth truly is flat, etc.)
Besides, most local media people have little time to take that kind of responsibility, even if they wished to do so. Their job (as they see it) is to "paint by the numbers," regardless of whether the impact of their reporting actually serves the public interest.
Another way to effectively combat this problem in the short term is to hit back in an arena such as the comments section, or to have credentialed (or local) people respond in (say) a missive to the editor/producer. It's interesting to observe that the comments sections in the "hit job" pieces are filled with vapers who are doing just that. This may also help to explain why the reporting in the larger outlets is more balanced and better thought through. Frankly, I couldn't see either (say) the NYT or the WSJ doing a "hit job" like this (not now, anyway) ... their people are just too savvy, and they have the time to think through what they're actually doing - in part because they don't have to churn out ten or twenty stories a week.
In the long run, I believe public opinion will eventualy shift. But in the years and perhaps decades to come, we should anticpate frequent frustrating events of this nature,
especially when we're dealing with local media.