Must the briefs be points of law? How about logic?
Based on the fact that the FDA claims that electronic cigarettes represent a great danger to public health, could we not refute that? We could argue that based on a comparison of substances in smoke versus in vapor, there is no way smoke could be the safer of the two types of products. We can cite information about low TSNA levels (ref. Health New Zealand)
Judge Leon already noted the lack of any evidence showing people have been harmed. Further proof that they do not present a danger is the fact that a large percentage of our users are reporting improved health, probably attributable to the fact that so many have are using the e-cigarette as a complete replacement for their
tobacco cigarettes. We could even quote the web sites of the ALA, ACS, and AHA about how harmful SMOKE is!
Although the CASAA survey is interesting, it would be better to cite the Univesity of Alberta study because it is about to be published in the Tobacco Harm Reduction Yearbook. PUblished studies with statistical analyses carry a lot more weight.
We could end our brief by turning the tables and asserting that the true danger to public health is taking away a tool that so many people have found to be an acceptable substitute for the very harmful act of smoking.