Not really, I would refer to it as an actual cigarette. Just because the combustion method is different, And/or non existent, doesnt change the fact that it is still a cigarette. Nothing has changed from the makeup of the product. A cigarette(Now coreect me if I am wrong, Philosophy is not my forte) does not only become a cigarette once smoked.
iqos is a cigarette heated with battery current until it vaporizes. Our gear heats juice with battery current until it vaporizes.
If someone is going to call one of these an e-cigarette IMO the iqos is a closer match to the phrase than our gear.
Not that it matters what any of us think anyway, this is all driven by politics (money) at this point. I can guaranty you though that no company will try to call the iQos a cigarette