I hope this doesn't insult some folks, but I thought it was a good way to describe things:
A quote about driving a boat without a life jacket and an accident occurs. Big fast ones or small slow ones. In this case smoking versus vape.
Smoking is like jumping from a 10 story building.
vaping is like jumping from a 3 story building.
As in you know one will kill you. The other... Maybe, maybe not.
When I started
vaping a Fuma some 10 years ago my logic said "you are inhaling flavored water droplets". But I rarely smoked and felt better. They were junk so I went back to smoking after a few months.
Ten years later I picked up vaping again and saw research showed some chemicals were used back then that aren't now. But my brain said "you are inhaling flavored water droplets". Again I smoke less and feel better.
It seems some younger crowd at big tobacco has decided safer smoking keeps addicted customers buying their products longer because they'll live longer. Makes sense. So they are working on heated tobacco products since research shows 7% of vapers stay off cigarettes after a year (in Japan) and 72% stay off using their heated tobacco products.
Time will show how it all shakes out when their high dollar research may convince the FDA to allow them versus the $18 a year R&D budget that companies like Charlies Chalk Dust has. Yet the idea of "safer" is gaining traction.