OK, well sorry if my original comment was overly rude. I guess if I said it more politely, no one would have noticed it?
One more comment I will make and then I am done -
I know some people have commented that they like the pictures on the site. However, one thing that I notice is that when clicking on a main category from the left, you are generally presented with pictures of many sub category items. The pictures are kind of small and having the pictures makes the text describing the items small. For my older eyes, the pictures often are too small to visually identify what the category is exactly and I end up having to really squint at the text and read through it all to find what I am looking for.
Now sometimes that isn't a problem for generic items, say Atomizers and Accesories - I can see the battery very clearly and there is no question what that category is without reading. But look at
ecig Kits and accessories. Man I can't tell what most of that stuff is without reading the text which I don't find easy to read.
So in addition to organization, to me the other issue is layout - Fonts/Colors are not easy to read and the pictures don't help a lot. Maybe if I had better eyes or if the pics and text were about 3 times larger I wouldn't have made my original comment.
It all comes down to simplification is your friend when it comes to the impression that you make on a commerce website. Easy to read, easy to see pictures and easy to navigate. When you search find the items you are searching on top, not page 2 etc.
Well, good luck. Sorry if I ruffled any feathers, but I really believe that there is room for improvement that would be reflected in additional customers and sales.