I think its great really! Think about it like this. A new vaper goes out and buys a Blu and thinks to him/herself "wow this is really great, I think I like this". As some time goes on they have totally quit smoking Newports and made the switch to the Blu, but they start to wonder if there is more vapor and flavor to be had. They hop onto the internet and come across, say, ECF Forum and learn about this whole big world that is vaping and decide they want some sub-ohm vape clouds of there own. They buy an ego kit and slowly move along until they are rocking a .2 coil in a mephisto on an authentic panzer blowing huge clouds and making youtube videos to try and get others like themselves to do the same. So now in turn lorilard (company that makes blu and newport) has taken a customer who would have probably been with them for life and turned them out on vaping and because of that will more than likely never see another dime of there money.
I love it, BT is in effect opening the doors to there customers and escorting them right out.
BT has no interest in marketing GREAT non-tobacco products, no intention of REVOLUTIONIZING the
e-cigarette industry.
They WANT the e-cigarette experience to be demonstrably irritating in use, and bad tasting!
Which, I humbly submit, their products definitely are.
They have the CAPITOL, INFLUENCE, and RESOURCES to convince the uninitiated (millions of smokers), that, in fact "ecigs are crappy, troublesome, and expensive - so why bother." (This would also work with curious non smokers [see Kids]).
That is the genius of BT marketing - Come hell or high water - never, never abandon the successful product that you have strategically and chemically developed over decades.
When you're that BIG, all you have to do is play your cards and wait - time is on your side.