John: Sure. Were controlling heat by controlling power (heat is power x time). Controlling heat with wattage control sets how much vapor youre getting and thats all it sets. What were doing with the temperature limitation, temperature protection, is were controlling whats in the vapor because, for example, you could have it set at 20 Watts, and if it wont wick, you get a real burnt taste and its terrible.
The watts directly set how much vapor you get. The temperature sets whats in the vapor, because at certain temperatures you start to get breakdown products. So were really trying to control those as two separate variables. With the DNA40, you could have a lot of vapor thats absolutely pristine and if for some reason you wanted a tiny amount of nasty vapor you could set that. We dont recommend it, but you could! This is really the breakthrough: we can say, Heres a ton of vapor: its not overheated, its not burning, its not funny tasting and it doesnt have weird chemicals. All other changes are either a usability improvement, or something which supports that overall goal.
John: Well, I have to keep my mouth shut because we have several ongoing projects, so obviously were not just working on this. What I will say is that we look at the e-cigarette as a separable problem. So, were attacking the vapor integrity in the DNA40, and really were doing this much earlier because we were kind of pushed into it by the FDA. We need to come up with a regulatory framework where we can guarantee that we know whats in the vapor stream, or were never going to see an approvable product. But, we see theres a finite number of things to solve before the e-cigarette is as good or better than a tobacco cigarette.
I have large hands anyway. 
It's not even Pink, its ... Coral 
