From a PBS interview of Mitch Zeller after the deeming regulations were proposed:
MITCH ZELLER: Well, the senator is obviously entitled to his position.
What we have done today with this proposed rule is foundational. We can’t get to issues like advertising on television or what to do about the flavors in e-cigarettes until we have jurisdiction over them. And we can’t have jurisdiction over them until we complete this rule-making. This is a very important first step.
JUDY WOODRUFF: So are you saying this was as far as you could have gone right now?
MITCH ZELLER: This is as far as the regulatory science can take us.
Think of it as a foundational step that will enable to us address all the other aspects of e-cigarette sales, cigar sales, etcetera.
JUDY WOODRUFF: And I ask that because another – another part of Senator Durbin’s comment, he talked about the fact that you — there’s still going to be marketing of these candy-flavored electronic cigarettes that children, young people will be exposed to.
And he basically said — in fact, again, quoting — “Parents across America — across America lost their best ally in protecting their kids from this product.”
MITCH ZELLER: Well, I really respect the senator’s point of view.
But there needs to be an understanding that in order to ban flavors in e-cigarettes, that requires an entire separate rule-making, which we can’t do until we have regulatory authority over these products. We are concerned about the marketing and the appeal of e-cigarettes to kids. We need the regulatory authority over the products in the first place to address those kinds of issues.
FDA cracks down on
So, they want to ban flavors, they just can't... yet.