Whatever the elephants in the room may be, uncritically regurgitating ANTZ propaganda and other slurry disguised as "studies" isn't likely to expose them. What we need is a neutral discussion of the evidence, most importantly pruning away conflicted and junk studies gushing from the tobacco control industry and other interests vested in the continuation of the tobacco gravy train.
Then, we need to find realistic problems with vaping and come up with actionable and equitable solutions. Mindless bleating of thoroughly debunked ANTZ lies about "cyanide", "antifreeze", and "children" is not helping improve the safety of vaping. Real problems relate to potential unsafe use of batteries (that's on the user), potentially harmful flavors in juice (see research by Dr. F), materials safety for atomizer construction (wicking, wire, casing, etc.), and investigating vaporization temperature during realistic vaping conditions.
Finally, and in spite of alarmist and unsubstantiated propaganda from conflicted special interest groups, vapor product advertising is not about "appeal to kids" or "making it look cool". Rather, it's informing smokers about an attractive alternative that's 100-1000 times safer than smoking. The ads are necessary to distinguish the highly effective and appealing vaping alternative from the disgusting and ineffective NRT products (which, by the way, are allowed to be aggressively promoted by BP everywhere, including during prime-time on cable networks). Therefore, advertising for vaping should be encouraged and disseminated widely, including via public service announcements.