It does seem that some of the anecdotal evidence here suggests better longevity than is expected from the Battery University pages:Yeah once upon a time, (previous decade) there was a rule of thumb that Li-ion cells would lose as much as 10% of capacity per year, even if they were un-used. But I think the chemistry has improved since then.
I have some VTC5s that were made in January of 2014. They've been used off-and on. They still test at ~90% of their rated capacity and their IR measurements are pretty decent too.
https://batteryuniversity.com/learn/article/how_to_prolong_lithium_based_batteries
However, the basic longevity principles probably still hold true: storing at 40-50% State of Charge (SoC) is better than storing a fully charged battery; cooler temps (but above freezing) is better than warmer temps; undercharging (say, to 4.1v) will extend cycle life of the cells (similarly, not fully discharging will extend cycle life).