Pretty creative--the only problem is most people have such a bias of anything related to tobacco and those who use the product that I fear the attitude will be"just quit!" That seems to be the prevailing attitude. It is hard to convince people of the immense benefits ecigs will provide to those who use the product and,I might add-to the community as a whole. The prejudice is overwhelming.
Luisa, I believe you are correct and that is my fear as well - the prejudice is overwhelming. And as such, the task of "winning over public sentiment" seems insurmountable. I think we can only do it through appealing to the publics' "bottom-line" - MONEY. We need to get the message out that this is a "Public Health" issue and not just a smokers' health issue and perhaps more convincingly, that allowing a 'safer alternative' to smoking and promoting Harm Reduction when it comes to the use of nicotine will pay Huge PUBLIC dividends i.e. far less loss of worker productivity, substantial savings to state and federal health care costs-which translate into personal health care savings for EVERY individual, lower cost insurance premiums-or, at the very least, compelling statistics to argue for lower rates, substantial decreases in residential and commercial property losses due to tobacco/smoking related fires, significant savings through decreasing pollution-both air quality and ecological-littered cigarette butts, decreased morbidity, allowing "former smokers" to live longer, thus contributing more in terms of productivity and taxes, etc. I am sure there are more significant benefits to the populace as a whole that I've not mentioned here but I feel strongly that we need to be not only educating the public about electronic cigarettes and what they "really are" but also
"WHAT'S IN IT FOR THEM!!!" Does that make any sense?