ha! I had never seen that part of the site before! Thanks for the tip!!
quick summary of the info..
It runs on butane and is a LIQUID based device using PG and VG in "pods". The Model One unit itself is "disposable" with a listed lifetime of "many months". A full tank of butane will last for 2 hours of continuous use.
Price for Model One $34.99
Price for 12 pods $5.99
Ploom: Technology
From the link...
"The Ploom Model One is a hand-held, low-temperature heating system designed to turn our tobacco and non-tobacco flavor blends into vapor. Vaporization is a process by which a substance is heated just enough to release its active ingredients as vapor that can be inhaled. This temperature is well below the temperature required to burn the substance, thereby keeping the chemistry of the vapor very simple. Vaporization effectively boils off the active ingredients of the tobacco and herbal blends into a vapor that can be inhaled and enjoyed for its desirable effects.
It converts the butane fuel to heat using its proprietary catalyst system. A full tank of butane lasts approximately two hours during continuous use. The Ploom model One uses a collection of patent pending designs and technologies to keep your pods at just the right temperature and provide many months of enjoyment.
Ploom Pods are single-serving tobacco and non-tobacco capsules used in the Ploom model One. They are filled with the highest quality ingredients including whole leaf tobacco, premium tea, botanicals, and gourmet flavors. Ploom Pods are made from anodized, food-grade aluminum and are sealed with a food safe film just like the ones used for TV Dinners and other oven-safe foods.
Ploom’s patented Pod system allows you to heat the tobacco and herbal blends to release their active ingredients in the form of a vapor. Once the Pod is spent, it is 100% recyclable.
In order to vaporize our flavor blends, we add glycerin and propylene glycol because they both turn to vapor at relatively low temperatures. They also create a thicker vapor that can deliver the active ingredients most efficiently."