@pennysmalls It really is crazy, right? But I do understand why it's happened. Put simply, our side of the industry is invisible - the only tracked data on sales comes, via Nielsen, from the C-Store sector which is dominated by the tobacco industry.
That's why I started Vape Manifest project with SFATA/ECigintelligence/Roebling, and we now have data from a properly representative sample of B&Ms which we will be submitting to OIRA once it's been fully analysed. This is big news - we're putting the vape sector on the map, finally.
Once we've got this in from of a few people (financial analysts in particular), it will no longer be possible to claim Big Tobacco ownership of the sector, and it will no longer be possible to ignore the size of the independent industry.