As a newbie I have found lots of posts that talk about the importance of steeping and while I did not disbelieve it, I had no idea how true it was. I got some e juice last week and frankly, hated two of three that I received. I was reminded not to toss it from some ppl in here and I am so glad I didn't. There is still one that is just plain awful but the other one has turned out to be something that I really like. The flavor developed far more depth and is genuinely enjoyable now. So, for those of you newbies out there that might get some not-so-great stuff, give it a few days and revisit it. It might still suck but it might turn out to be kinda great.