The FDA does regulate e-cigarettes now that they have been classified as tobacco products in law.
However, there are no current regulations that can be applied. The FDA will start to bring in such regulations when it considers that it has sufficient reason to do so, sufficient support, and sufficient chance of being able to overcome resistance. It was strongly defeated in court when it tried to classify e-cigs as a drug and it now knows that there is enough funding in the opposing camp to defeat badly-planned moves.
We think that nothing / no one will be 'shut down', but instead a series of gradually more restrictive regulations will be attempted. The FDA's objective, as agents of the pharmaceutical industry, is to remove e-cigs. As they were prevented from doing this, another approach is necessary. The next-best plan would be to gradually reduce the attractiveness of e-cigs to consumers, thus limiting sales - so this seems an obvious approach to take.
For example they might try to introduce regulations limiting flavors or nicotine strength, or even restricting sales to pre-filled cartos only. These are all things that would hurt e-cig sales and so would help their agenda.
The question really is: what can they get away with? What can they attempt that would not be blocked by the industry in court? The answer to that seems to be that they should start gently, get a foot in the door, then gradually tighten the regs -so this is what can be expected to happen. The good news is, it won't happen overnight - they will take their time by preparing the ground first.
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The FDA have stated that their objectives, which are supported by law, will be as follows:
FDA regulation of e-cigarettes will subject them "to general controls, such as registration, product listing, ingredient listing, good manufacturing practice requirements, user fees for certain products, and the adulteration and misbranding provisions, as well as to the premarket review requirements for 'new tobacco products' and 'modified risk tobacco products'."
Such powers can be interpreted in many possible ways. For example, it has been suggested that they may try to ban any product that was not already on the market in 2006, as there appears to be some basis in law, subject to legal challenge, for them to be able to refuse it a sales license.
Because they have wide-raging powers over tobacco products, we can expect a series of protracted legal battles once they have their ducks in a row. This situation is almost certainly why the tobacco industry has not yet thrown their hat in the ring - at 2011 the situation is still risky for the required investment of millions of dollars that would be required. Anyone in the market will need to set aside sums for legal defense, and for the bigger players these sums might be substantial, in order to protect substantial investments.
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Plus there are probably some US patent issues to resolve.
It may or may not be clear from the above, but nothing is going to happen for some time. No need for a freezer full of supplies yet.
