I dont think BT is going about things to ruin the ecig experience with a crap product, they are getting into it to keep the customer base that they have for as long as possible. They know that the public is getting more and more serious in the efforts to quit, and ecigs are catching on more and more. And as a business model they want in asap to make as much money as possible and hey to claim "we were the first to come aboard" is a great market ploy down the road isn't it?
Dont get me wrong BT aint no friend of ours, but its all about profit and image, they get more money off the people quitting/trying to quit, and they want a piece of that pie. All the gums/patches and whatnot take away from their profits and this is something they can get to help lessen the loss. And BT image has been bashed around alot, what better thing to do then get into being able to say how much they care and how they are not so bad cause they are in full support of a "healthier option" and that they are only trying to give people what they want as "safely" as possible... Sure its just a ploy but they want to do anything to help their image and save their income from us...
And I must say I started with blu ecigs, the reason I went with blu was cause I thought (oh how things change lol) that they looked so cool with the blue glowing tip and black look, instead of the typical exact cigalike look so many of those type of cigalike ecigs had. I wanted the cool look, and wanted people to see it was NOT a cig so when I puffed someplace they wouldnt bug me about the cig I was smoking in a non smoking area... funny cause (and still to this day) only smoke my ecig where smoking is allowed for some reason (well outside of my home as I didn't smoke for the last 10 years of my smoking life in the house anyway but do puff my ecig inside). And it was "blu" brand ecigs that got me off of smoking analogs at first, and it was me using blu eicgs that got me connected with my good friend who was selling ejuice and had a greater knowledge of ecigs then I had, which got me into refilling carts and then expanding my ecig mechanical base into the mods and RBA and even eventually ECF.
Is blu a rip off for the money? damn rights, you sure pay heavy for something you can get way cheaper if you know about it and only difference is it doesn't have the "blu" name, does it taste as good as what I use now? not even close!, do they last as long as they claim? from what I found from my experiences... not even close!, is BT getting into ecigs (like blu) to ruin the ecig experience for users and get them back on analogs? I dont think so, I think they are just trying to get as much money out of their users/ex users as they can, and are trying to do anything to make their image look better, and put on a "We care about you to" mask to try and soften their evil ways, and being a company that moves in to be one of the first works best for you in so many ways down the road.
Well now I am rambling but that is my feelings on it... but all in all no matter how it ends up, or what their motives are, I have to say it, I am glad that blu was around to get me into ecigs at the start, as its the only reason I am smoke free for as long as I am now...