What has always been missing is the good ole local DISTRIBUTER that goes from store to store keeping the shelves stocked, just like Pepsi & Wonder bread.
I owned my own company for many years, and nothing could eat up (waste) more of my time than sales reps. Every industry uses them (including the tobacco industry) ... except e-cigs.
Take my word for it, the day will come when the e-cig industry has to enter the real world of business in order to survive. Without distribution networks, the e-cig industry will always remain an unorganized "cottage industry" with no political clout.