a brick and mortar retailer only has three options.....either buy online and set the prices high enough that he can pay for the brick and mortar...hook up with one of the name lines like smoking everywhere and follow their rules.....or do the research and import his own product from the manufacturer at wholesale prices.....
you will eventually see more of the latter, but not until there is a steady demand from a widespread customer base.....
See, there's the Catch-22. Without brick and mortar presence, it's hard to generate a steady, widespread customer base. To many, the internet is still a scary and mysterious place. And ecigs are a product that looks like "As Seen On TV". Combine the two and it's easy to see how tough it is to attract a wide base of customers solely through the internet.
Not to mention that when it comes right down to it, most people would rather LOOK at a new product, hold it in their hand, sample it, BEFORE spending money on it. Especially when you're talking about a $50 product that's meant to replace a $5 product.
I think the best bet is to add a comprehensive ecig line to an existing business. A small cafe or lounge, like others have suggested, is perfect. Even if the ecigs don't fly off the shelf at first, you still have food revenue to keep the cash flowing while a customer base builds.
I disagree with those who think that brick-and-mortar can't compete. I know for sure that I would buy my stuff at a store, if one existed. We are creatures of habit, and convenience. Most will pay more in order to have something in their hand right then and there. Even if people purchase some online, they will stop by the store if their last batt dies unexpectedly, or they accidentally run out of juice (a common newbie error). They will buy from the store if they want a new piece of hardware because, well, it's a lot easier to get fixed if it doesn't work as expected!