Hi guys,
Been following the thread for a while and love this discussion. The truth is that the BandM model works, it creates hundreds of new users a month and it can profit while providing a truly value filled experience.
I work for a chain of locally owned stores in the Inland Northwest that have really got this idea on the right track. We offer lounge like settings (Black leather couches and all) that are open 7 days a week with huge inventory and very well trained staff that all LOVE the ECF.

They offer a lifetime warranty on all batteries, attys, chargers and accessories. They offer free online shipping through the website for any purchase amount and they do warranties by mail too. When a part fails and you can't come in, just call in and we put a replacement in the mail the same day, before receiving the broken part in return. Good service, knowledge, atmosphere and availability are the real key to success with this thing. The AMAZING nature of this product does the rest. Oh and a lifetime warranty on replacement parts doesn't hurt either

. I'm not gonna to plug the Co., I decided early on that I wouldn't, but the point is that it can be done in a way that's GREAT for all. Vape on!
-Bryce