"If we could get all of those people [who can't or won’t quit smoking conventional cigarettes] to completely switch all of their cigarettes to the non-combustible products that would be good for public health."
I really don't think Mr. Zeller is being Dishonest when he says things like this. Or that he Doesn't believe that they are True.
There's a "BUT" regarding the first quote which came immediately after the comment:
From the Senate HELP hearing:
"But our job as the regulator is to figure out what is going on
at the population level and it includes the much larger group [collective] of smokers not like the first group I defined, a much larger group of smokers who are concerned about their health and who are interested in quitting and what happens instead of those people completely substituting with a non-combustible product, they start using both, and then along the way they wind up becoming less interested in quitting.
So then we would say that might not be good for public health, and
our job is to figure out what is the net of all of those possible behaviors including any initiation
which would not be good for public health and then try to make public policy on top of that." (my emphasis).
If he actually cared for individuals, even one individual, then he'd stick with the first quote and not bother with the rest. But his collectivist view demands that he views the largest group - the 'net population' as he's said elsewhere, (ie. not the just hard core smokers) and it is on that where his true 'belief' lies.
With the full context, (and the deeming) we see what he
actually sees as 'good for the public health' because for him the 'public' is the larger group not the hard core smokers. It's a stylistic posturing to
give you the first, then take it away with the "but". To quote only the first part may be a good 'political tactic' (even one I may approve), but to know and not tell the context, is misleading.