Whoever wrote the advert is a little unsophisticated, which may be one reason they didn't notice that the ingredient list is anomalous in a couple of respects.
Such a high percentage of alcohol in
e-liquid is not normally seen except where the result has been affected by poor laboratory procedure. I'm not sure what the result of inhaling 10% ethyl alcohol (ethanol) would be - but I do know that 1% methyl alcohol (methanol) is not a good thing, it's a toxic contaminant and as soon as I saw that in an analysis I'd be on to the liquid manufacturer to remove it immediately.
On the other hand, contamination of results with alcohols is a possibility with a badly-run lab, as alcohol is used to flush out the e-liquid from cartridges for measurement by GC-MS. The alcohol then needs to be removed from the results as it was introduced by the lab.
All this ingredient list shows is that somebody is not in control of the e-liquid ingredient profile, they need a chemist there. Advertising your liquid contains methanol is very strange (methyl alcohol or wood alcohol is a poison and causes blindness if consumed in quantity). Describing it as, "100% safe ingredients" just shows that whoever wrote that doesn't have a clue and is certainly in no position to define anything as safe or not. A 15 year old basic level chemistry student at school would be able to tell them that consumption of wood alcohol is not a great marketing tool.
Anyway, this advert was put out by one of those ecig review sites that are marvels of independent, accurate information. It might have no bearing at all on what ingredients White Cloud actually have. Hopefully, from the point of view of White Cloud users, it is a fabrication or the lab analysis is totally messed up.